Creative Brief
Perrier has hired Refinery29 to host an event for the launch of two new Slim Can flavors: Watermelon & Strawberry. Your assignment is to pitch an idea for the event that is not only media-worthy for Refinery29's audience but aligns with Perrier’s brand goals.
Solution
Perrier Pool Party — The ultimate net-girl-ing event hosted during Miami’s world-famous Art Basel week to launch Perrier’s new Slim Can flavors: Strawberry & Watermelon. Five of the top women artists of the moment will be featuring their work in five elegant, Perrier branded cabanas around a bubbly pink pool. A sixth cabana will be installed for guests to have a place to transform their own ideas into interactive art pieces.
